|Rawhide's Charcoal, my 7 yr. old Missouri Fox Trotter gelding. The photo was taken from a video that my son shot--that's really the easiest way to get a good still shot. If you don't like something about the photo, you can stop the action in a different spot. Isn't modern technology wonderful?|
Have you ever wondered why that wonderful horse you have advertised hasnít sold even
after you sent photos or video to prospective buyers? You know he or she is a great horse.
Youíve seen him out in the pasture strutting his stuff. You know he handles well, has correct
conformation, good legs and feet, and a wonderful disposition. If itís a riding horse, you know
that he can and will do whatever is expected without fuss and in a stylish way. In addition, he
positively gleams in the sunlight when he is clean. To top it off, you have him priced reasonably.
Why, then isnít the buyer jumping to get him?
Well, it may not be the horseís fault. The problem may just lie in the
photos or video you
Start off with a groomed horse. No one really wants to see nitty
gritty wads of dirt,green
For photographs, try to find a contrasting background. A dark horse in front of a dark background is not going to show up very well, even with a color photo, whereas a grey would. In a photo, shoot lots of pictures. Most of them wonít turn out as well as you would hope. Get photos from the side with the horse standing on all four feet, looking alert. Get photos from both sides, from the front (donít be too close or it will look like a giant head) and from the back to show those straight legs.
Getting the horse to buy into looking alert and not half asleep can be done by taking a trick from show photographers. They usually have something of interest that the horse will focus on. The point is not to scare them, but to get their attentionĖears up, neck somewhat arched. A big mirror, feedbag, milk carton with pebbles in it, an umbrella, anything that they arenít familiar with will do. This has the added advantage of getting them used to odd things.
With video, there is the opportunity to show what the horse can do and
how he does it. Even young ones can do things like stand for haltering,
lead willingly, perhaps stand tied or load in a trailer. Donít forget to
show those things as well as some of the animal moving out. Horses under
saddle should be shown being caught, groomed, saddled, and ridden. Hopefully,
you will have worked your horse enough in the weeks beforehand and warmed
him up sufficiently to get
If you have the equipment, take the time to do any video editing that
might be needed to
Yes, this takes some time and effort, but the payoff will come when
the prospective buyer
Bonnie Martin is an amateur at both horses and photography,
but she has played around with both for many years. After trying to both
buy and sell horses, she put together these guidelines to help folks present
their horses in the best light possible. This, in turn, helps buyers
be able to see what they might be buying so they will be able to make an